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Petra signs with Ritmo Mundo
BEVERLY HILLS, CA (April 20, 2015) — IMG, a global leader in sports, fashion and media, announced today a new multi-year deal with watchmaker Ritmo Mundo for its client Petra Kvitova. Two-time Wimbledon champion Kvitova is the first tennis player and individual female athlete to become an ambassador for the California-based watch company. Ritmo Mundo will feature Kvitova in advertising and social media campaigns leveraging the world No.4’s global recognition, reach and unique appeal.
Founded in 2002 by celebrity jeweler Ali Soltani, Ritmo Mundo is a cutting-edge, vibrant watch brand with modern design, bright colors, and neo-classic shapes in its DNA. Not unlike the 25-year-oldCzech Kvitova, Ritmo Mundo values sportsmanship and work ethic in its company values. Ritmo Mundo has several partnerships with sports teams and athletes, including the LA Galaxy, members of the Brazilian national football team and a women’s cycling team. The brand has been a fixture at the IndyCar racing circuit for the past eight years, with three of the past five Indy500 winners being brand ambassadors for Ritmo Mundo.
Kvitova made her mark on the tennis world in 2011 at the age of 21, winning her first Wimbledon and reaching a career-high ranking of World No.2 (October 2, 2011). Since then, she has won 15 WTA titles as well as her second Wimbledon crown (2014).
“I am delighted to become a global brand ambassador for Ritmo Mundo and be the first tennis player to have a partnership with such a dynamic brand. I love Ritmo Mundo’s modern designs and am excited to become a member of the Ritmo Mundo family and help bring them further global recognition,’’ said Kvitova.
Ali Soltani, President and Founder of Ritmo Mundo, said:
“We are very excited to have Petra join Ritmo Mundo as our new global brand ambassador. She is a fantastic champion, with style and grace on and off the tennis court, and her spirit, passion, work ethic and character match our brand values perfectly. We look forward to have the opportunity to support Petra on her journey of becoming the best tennis player in the world for many years to come.’’
In the last year, IMG’s tennis division has announced numerous deals for its tournaments and clients including Itau, Claro, Lacoste, Mastercard, Lexus, Asahi Breweries, LIXIL, ellesse, Avon, Capri-Sun, New Balance, BBVA, and others.
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.
About Ritmo Mundo
Located in Beverly Hills California, Ritmo Time Group was founded in 2002 and headquartered on famed Rodeo Drive. What started from a factory in Milan, Italy featuring neo-classic shapes and bold color accents has grown to sophisticated designs utilizing modern components. Italian inspiration and Hollywood glamour continue to embody the California luxury lifestyle of the Ritmo Mundo brand. Discover the quality craftsmanship and commitment to bringing innovative style and function within each Ritmo watch collection.